Packaging. It’s not something I love, nor is it something I really want to spend a ton of money on and I’m sure you know how easy it is to jump down the rabbit hole of packaging-must-haves. The rabbit hole of expenses that eat up your profits.
My goal with packaging is to have something that is quick, relatively simple but also something relatively nice. Presentation is everything, right? So is a personal touch. I think the personal touch goes much further than the swankiest of tissue paper can go.